The Marketing Planning & AnalysisToolkitincludes more than 30 tools to help you plan and analyzemarketingprograms and activities. It is designed for businessowners andmarketing executives looking to develop more effectivemarketingprograms to increase sales and attract and retainprofitablecustomers. It includes B2B and B2C sales andmarketingapplications, financial analysis and interactive tools formarketerwho needs to be able to do on-the-go planning and analysison awide variety of topics: campaign planning, directmarketing,customer acquisition, lead forecasting and managementandnurturing, ROI and breakeven analysis, customerretention,telemarketing, e-commerce, email marketing, salespromotion, socialmedia, digital marketing, sales management andmore.

Tools in App

1. Sample Size Calculators (3 different calculators formailtesting and surveys)
2. Customer LTV (Life Time Value) Calculator
3. Customer NPC (Net Present Value) Calculator
4. Campaign Sizing Tool
5. Simple Marketing ROI Calculator
6. Campaign ROAI (Return on Advertising Investment)Calculator
7. Campaign Results Calculator
8. Inquiry Campaign Size Calculator
9. Lead Calculator – Based on Known Revenue Goal
10. Mail Testing Financial Analysis Calculator
11. Direct Mail (Solo Mail or Catalog) Package ProductionCostEstimator
12. Email Campaign Monthly Lead Flow Planning Calculator
13. Email Campaign ROI Analysis Tool
14. Email Response Rates Chart
15. E-Commerce Email ROI Calculator
16. CPI CPL (Cost per Inquiry, Cost per Lead) CampaignBreakevenCalculator
17. Direct Order Direct Marketing Campaign Breakeven Calculator(allmedia types)
18. Direct Marketing Campaign Average Order ValueBreakevenCalculator
19. Pay-Per-Click Advertising ROI Calculator
20. Banner Advertising Breakeven ROI Calculator
21. Website Breakeven ROI Calculator
22. Social Media Breakeven ROI Calculator
23. Trade Show / Event Breakeven ROI Calculator
24. Trade Show / Event Attendance Calculator
25. Telemarketing ROI Calculator – Based on Known Universe
26. Telemarketing ROI Calculator – Based on Know Revenue
27. Sales Pipeline Lead Flow Calculator
28. Sales Force Sizing Tool
29. Sales Prospecting Activity Rate Calculator
30. Sales Territory Call Planning Tool
31. B.A.N.T. Criteria Chart
32. Product Life Cycle Assessment Tool
33. New Product Launch Planning Templates

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