2.6 / October 8, 2018
(5.0/5) (4)

Description

►Brand management begins with having a thorough knowledge of theterm “brand”. It includes developing a promise, making that promiseand maintaining it. It means defining the brand, positioning thebrand, and delivering the brand. Brand management is nothing but anart of creating and sustaining the brand. Branding makes customerscommitted to your business. A strong brand differentiates yourproducts from the competitors. It gives a quality image to yourbusiness.✦ ►Brand management includes managing the tangible andintangible characteristics of brand. In case of product brands, thetangibles include the product itself, price, packaging, etc. Whilein case of service brands, the tangibles include the customers’experience. The intangibles include emotional connections with theproduct / service.✦ 【Topics Covered In This App are Listed Below】 ⇢Brand Management - Overview ⇢ What is a Brand? ⇢ Brand Name ⇢ Whatis Brand Management? ⇢ History of Branding ⇢ Brand Essence ⇢Elements of a Brand ⇢ Brand Management versus Product Management ⇢Brand Terminology ⇢ Brand Management - Diversity ⇢ Fast MovingConsumer Goods (FMCG) Brands ⇢ Commodities ⇢ Luxury Brands ⇢Business to Business (B2B) Brands ⇢ Identifying and EstablishingBrand Positioning ⇢ Defining and Establishing Brand Values ⇢Branding for Global Markets ⇢ Brand Management - Promotion ⇢ BrandPromotion Methods ⇢ Role of Brand Ambassadors and Celebrities ⇢Online Brand Promotions ⇢ Brand Management - Extension ⇢ LineExtension ⇢ Brand Extension ⇢ Brand Adaption Process ⇢ BrandAdaption Practices ⇢ Factors that Influence Brand Extension ⇢Rebranding ⇢ Relaunching ⇢ How to Relaunch a Brand? ⇢ BrandManagement - Co-branding ⇢ Types of Co-branding ⇢ Situations forCo-branding ⇢ Points to Note before Co-branding ⇢ Co-branding forBusiness Growth ⇢ Celebrity Endorsement ⇢ Brand Management -Performance ⇢ Launching a Brand ⇢ Sustaining a Brand in the LongRun ⇢ Adapting the Brand to Suit Various Markets ⇢ Handling BrandName Changes ⇢ Handling Brand Transfer ⇢ Brand Management -Leveraging ⇢ Importance of Brand Leveraging ⇢ Role of BrandManagers in Brand Leveraging ⇢ Brand Management - Valuation ⇢ Whatis Brand Audit? ⇢ Brand Equity Measurement ⇢ Financial Metrics ⇢Strength Metrics ⇢ Consumer Metrics ⇢ Employer and EmployeeBranding ⇢ CEO as a Brand Leader ⇢ Brand Value Measurement ⇢ Tipsfor Successful Brand Management ⇢ Brands And Branding Basics ⇢ Whatis Branding? ⇢ The Nature Of Relationship Of Brand With Customers ⇢Concept of Involvement and Branding ⇢ Building Successful Brands ⇢Brand Associations And Brand Image ⇢ Brand Loyalty ⇢ BrandRelationship ⇢ Customer Insight-Driven Relationship ⇢ CustomerEquity Is Driven by Brand Equity ⇢ Brand Management Process ⇢ TheBrand is Everything ⇢ Brand Evolution ⇢ Branding in the 1990s:Brand Categorization ⇢ The Evolution of a Brand ⇢ Value Of Brands ⇢Brand Planning And Brand Potential ⇢ Brands And Consumer BuyingProcess ⇢ Limited Problem Solving ⇢ Consumer Search For BrandInformation ⇢ The Fundamentals of Brand Management ⇢ Define YourBrand ⇢ What is a Business Model? ⇢ Develop brand guidelines. ⇢Conducting a SWOT analysis ⇢ Why every entrepreneur should have abusiness mentor ⇢ Preparing a risk management plan and businessimpact analysis ⇢ Identify risks to your business ⇢ Analyse andevaluate the impact of risks ⇢ Treat risks to your business ⇢ Whatis a scam? ⇢ Persuasion techniques ⇢ Warning signs ⇢ Commonbusiness scams ⇢ Refusing to pay ⇢ Brand Resonance ⇢ ReinforcingBrands ⇢ Brand Revitalization ⇢ Managing Brands over GeographicBoundaries and Market Segment ⇢ Behavioral Branding as aCustomer-Centric Strategy ⇢ Unique Strategies To Improve Your Brand⇢ Event Planning Business Plan ⇢ WHAT IS THE KAPFERER BRANDIDENTITY PRISM? ⇢ What is Brand Competition? ⇢ Types of BrandCompetition ⇢ Ways to defend against Brand Competition : ⇢ What isBrand Awareness ? ⇢ Corporate Branding ⇢ Brand Promise ⇢ ReferralProgram

App Information Brand Management

  • App Name
    Brand Management
  • Package Name
    in.softecks.brandmanagement
  • Updated
    October 8, 2018
  • File Size
    11M
  • Requires Android
    Android 4.0.3 and up
  • Version
    2.6
  • Developer
    Intelitech
  • Installs
    1,000+
  • Price
    Free
  • Category
    Education
  • Developer
    203/12 Parth Apartment,Sector 26A,Kopri Village,Navi Mumbai,Vashi,Thane,Maharashtra,400703
  • Google Play Link
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✴ Supply chain management (SCM) is the active management of supplychain activities to maximize customer value and achieve asustainable competitive advantage. It represents a conscious effortby the supply chain firms to develop and run supply chains in themost effective & efficient ways possible. Supply chainactivities cover everything from product development, sourcing,production, and logistics, as well as the information systemsneeded to coordinate these activities.✴ ► If you are an aspiringproject manager or project leader, then definitely this App is foryou which will take you through almost all the important managementconcepts one by one using a simply easy learning approach.✦ 【TopicsCovered in this App are Listed Below】 ⇢ SCM - Introduction ⇢Advantages ⇢ Goals ⇢ Process ⇢ Process Flow ⇢ Flow Components ⇢Decision Phases ⇢ Performance Measures ⇢ Strategic Sourcing ⇢ MakeVs Buy ⇢ Networks ⇢ Inventory Management ⇢ Pricing & Revenue ⇢Integration ⇢ Differences in Push and Pull System ⇢ Push & PullSystem ⇢ Demand-Driven Strategies ⇢ Role of IT ⇢ Agile and Reverse⇢ Meaning, Scope and Documentation
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