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Expo City events 1.5
Mondadori
Expo City Events is the new app byArnoldoMondadori Editore on occasion of the UniversalExposition,highlighting all of the unmissable events in Milan fromMay toOctober 2015.Expo City Events is organised in four thematic itineraries,selectedin collaboration with Expo in Città, dedicated to the bestof Madein Italy: Design, Food, Fashion & BeautyandCulture&Innovation. A rich collection of activitiesincludingopenings, exhibitions, events, show-cooking and encounterswithpersonalities from art, design and food, and organisedinshow-rooms, historical locations and sites across the city.DESIGNThe magazine INTERNI has launched in the context of “ExpoCityEvents”, and in cooperation with the City of Milan, aninitiativecalled Design Meets Food. Milano Meets the World, anitineraryaround the flagship stores and furniture showrooms that,for theoccasion, have been transformed into places for encountersandperformance against a backdrop of the excellence of Italiandesignand its gastronomic culture.FOODCooking is the principal protagonist of the “food” itineraryof“Expo City Events”, an exciting combination of good foodandlifestyle. In fact, Milan is full of places committed togreatfood, with a vast range of opportunities also for those whowant tolearn about gastronomy. For enthusiasts and aspiringgourmets,“Expo City Events”, in collaboration with Philips, hasorganisedcourses at the Sale&Pepe New Cookery School.FASHION&BEAUTY“Expo City Events” will also cover fashion with a collectionofevents focusing on Fashion & Beauty. There is, aseveryoneknows, and indissoluble link between Milan and fashion thathascreated an industry that around the world represents the verybestof Milanese business. Among the events on the programme, inJune,“Icon Night”, an evening organised by the magazine Iconincollaboration with Philips.CULTURE&INNOVATION“Expo City Events” is also culture and innovation. Theprogrammewill include thematic itineraries dedicated tocontemporary artwith events at city’s the leading galleries, guidedtours ofarchitectural sites and historic buildings aimed athighlightingMilan’s artistic and cultural heritage alongside theimportantexhibitions that are already in the Expo in Città program,incollaboration with Electa.“Expo City Events” is a system composed by a paper guide,thewebsite expocityevents.it and the social profiles onFacebook,Twitter and Instagram.The application will enable visitors to the city during ExpoMilano2015 to discover the many places, often unknown, wheretheexcellence of the Milanese business system and Made inItalyflourish.