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Michelle Mitchum, MPH, founder of ‘B’CauseIt’sMimi’ - is a Holistic Personal Care Expert, with special focusonnutrition and beauty.

Contrary to her formal educational training, Michelle has builtacareer in marketing- working in traditional advertising,event,music and fashion marketing. However, Michelle has alwaysheld apassion for discovering, and connecting with the beauty thatnaturehas to offer. It has been reflected in every area of herlifestyle,(healthy eating, fitness, eastern medical practices,etc.) Early inher life, Michelle developed a hobby of makingorganic personalcare products (organic moisturizing oil blends,body scrubs, facialproducts, candles, etc). 2 years ago Michelleturned her passionfor making products into a business, with a goalof providingsupport to organizations that offer assistance topeople indistress.

It was then that she started “B’Cause It’s Mimi”, a natural‘handmade’ personal care product line.
All products ingredients are at least 90% natural, and allpackagingis recyclable and environmentally friendly! The productscontain nopreservatives, and are tested on ‘Mimi’ first!

This app will directly connect you to B’Cause It’s Mimi soyoucan keep up-to-date on upcoming specials and events, as wellashave access to a variety of features including:

-Direct Facebook & Twitter Integration
-Products
-QR Scanner
-Newsletter

Download this app today and stay in tune with B’CauseIt’sMimi.