DAKSHIN BHARAT RASHTRAMAT enjoys excellent penetration acrossall parts of Karnataka & Tamil Nadu, along with growingreadership in many major towns and cities of Andhra Pradesh &Kerala. The readership base is diverse with a domination of the SECA1, A2 and the R1 segment readers. A target audience ofeconomically strong segment with deep pockets adds to the ‘VALUEFOR MONEY’ medium that DBR has always been.

Strict Product Standards combined with continuous readers’feedback procedure confirm growth in satisfaction for thepublication among readers and also strengthen the penetration intothe market constantly working towards the ease of design &simplified access to the news. An incredibly consistent growth ofabout 26% Year on Year for the last 4 years speaks volumes on theLoyalty of the Readers. The growth is result of those variousinnovative reader campaigns held across various regions.

The Readership Graph of DAKSHIN BHARAT is as diverse as thecultural mélange of our country. A large section of our readerscome from the affluent business families settled across southIndia. The families of those working in the IT Sector and thoseposted at various locations on government jobs add to our strongreader base. People working in the organized retail, constructionand education sector also contribute a great deal to our readers’society. The mixed bag of travelers also chip into our readershipgraph.

DAKSHIN BHARAT RASHTRAMAT being a Complete Family Newspaper hasheld high it’s social & ethical responsibilities as anewspaper. Probably, the only one a kind in the country whichfollows a strict design and advertising policy to make sure thatthe content of the newspaper is safe even for the youngest memberof the family. Explicit pictures or advertisements hold no place inDBR, neither do Advertisements which mislead people, nor thesurrogate Advertisements for various liquor related products. Aconfluence of Clear, Accurate, Social and Cultural news along withthe regular reportage of various political and national storiesensures that the content’s strength of our publication alwaysremains the talking point. Our Coverage of the social and culturalevents stands unparalleled to say the least.