Welcome to Looking Glass from Bronze Labs.We’ve given up to 40 businesses an opportunity to advertisetheir logos to a readership of 18,000 in Shropshire’s first 3DMobile Augmented Reality marketing experience.Hold your device over the Bronze Shropshire AR advert in issuefive of Shropshire Business Today or a £5 bank note.------------------------------------------What is AR (Augmented Reality)?Augmented reality (AR) is a live, direct or indirect, view of aphysical, real-world environment whose elements are augmented bycomputer-generated sensory input such as sound, video, graphics orGPS data.It is related to a more general concept called mediated reality, inwhich a view of reality is modified (possibly even diminishedrather than augmented) by a computer. As a result, the technologyfunctions by enhancing one’s current perception of reality.With the help of advanced AR technology (e.g. adding computervision and object recognition through mobile devices) theinformation about the surrounding real world of the user becomesinteractive and digitally manipulable.At Bronze we are using the latest image tracking and MVS (mobilevisual search) technology to deliver bespoke virtual models, imagesand videos direct to the users device. It is very important to findthe best use of AR with your brand, we can advise and develop adigital strategy to see whether AR technology is right forthem.For more information email us (ar@bronzelabs.co.uk) for a demo ofour AR mobile Apps.We think this article provides a great insight into thepossibilities of Augmented Reality Advertising: http://mashable.com/2012/06/11/augmented-reality-marketing-brand/Here’s an link to some basic demonstrations to how AugmentedReality can be used: https://vimeo.com/bronzelabs

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