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When The Devil Sells 1.0
When The Devil Sells is not about sellingHell.It is a book written to demonstrate a powerful selling tool -theDOLFIN concept. In this book, it demonstrates how whenusedcorrectly it can be used to sell even the worst item in theworldand build a customer base for it. It is about how you shouldputyour retail sales technique together and how to interact withyourcustomers to close that sale and make them loyal to you. Itisabout a powerful selling tool that every retailer orsalespersonnel under your team should master in order to createlongterm sales and build a loyal, returning, customer base. WhatisDOLFIN? It is a concept developed from over 7 years ofretailmarketing research and 100% customer oriented. It is totallytheopposite of what old time marketers would teach youabouthard-selling. In fact, it is derived from soft-selling. Youmightsee a lower sales volume at first, when compared tohard-selling,because DOLFIN does not encourage pushing a customerbeyond comfortbuying. DOLFIN works at creating comfortablecustomers who comeback for regular buys rather than takingadvantage of impulsivebuying. DOLFIN stands for the 6 concepts toremember when you doyour retailing. And if you can master these 6concepts, yourcustomer base and business can grow indefinitely.From personalexperience, even a small stand-alone business cansurvive, grow andflourish with this technique.