توضیحات

Incubated at a-IDEA, NAARM (National Academyof Agricultural Research Management), Hyderabad.

AGAMRT IS A REGISTRY OF FARMER'S CROP DETAILS TO MAKEAGGREGATION EASY FOR BULK BUYERS AND TO CREATE MULTIPLE MARKETINGCHANNELS FOR FARMERS, SO THAT THEY CAN SELL TO ANYONE WHOEVER OFFERA BETTER PRICE.

Agricultural marketing today means more than linking theproducer with consumer, it includes creation of favorable economicenvironment for farmers to enthuse him to grow more and getproceeds from transactions. Many alternative forms, such as,cooperative marketing, group marketing, contract marketing, futurestrading, direct marketing and e-commerce are in wake to enable theproducers to maximize the share in consumers rupee and delivering aquality produce at affordable price to consumer.

Market intermediaries and bulk buyers (Or any alternativemarketing forms for that matter) cannot reach farmers directly forprocurement, without knowing stock positions, they often depend onvillage agents to ‘aggregate’ information and to assist inprocurement. Traditionally, these agents have been exploitingfarmers by aggregating farm produce at low price at farm gate andre-sell with huge margins.

A crop cultivated by a farmer in a far-flung village goesthrough as many as four intermediaries before reaching the localmarket in a semi-urban or urban area. This inefficient marketingsystem leads to high and fluctuating consumer prices and only asmall share of the consumer rupee reaching the farmers.

The only way to help farmers is to promote ‘Alternative Buyers’,so that farmers can sell to anyone, whoever offer a better price.And, that is possible only when the details of farmer's crop andstock availability are made accessible to agro processingindustries, retailers and exporters.

Keeping in mind the needs and necessities of all thestakeholders in the agricultural supply chain including Farmers,Agro Processing Industries, Retailers, Exporters, etc. AgMart isdeveloping a digital platform for farmers to have better access tomarkets.