MuchMore comes to life with a mission to generate new revenuesources through online strategies for its clients.

The ABC Group, Brazil's largest group of communication services,and SODET, a digital innovation company located at Porto Digital,Recife, announce the creation of MuchMore, a joint venture betweenthe two companies.

The new JV will offer services in consulting, strategy, creationand operation of new digital businesses for brands and largecompanies. Muchmore’s main service will be to create new revenuesources for companies that are already at an advanced stage ofmaturity in the digital universe.

The Joint Venture offers proprietary methodology, efficient useof network platforms and more than 20 years of experience by itsprofessionals in the creation and evolution of digitalbusiness.

With the experience and vision of creators of large media andtechnology companies in Brazil, the new enterprise will be led byBob Wollheim, digital head of the ABC Group - who keeps hisexecutive functions in this company and becomes partner of thejoint venture - and Teco Sodré, Sodet’s CEO. Silvio Meira, one ofthe founders of C.E.S.A.R. and Porto Digital, in Recife, joins theMuchMore team alongside Ariela Primo and Bruno Encarnação.

The new initiative in the ABC Group portfolio will have teams,offices and operations in San Francisco, Recife and São Paulo. BobWollheim will divide his time between San Francisco and São Paulo,linking the Silicon Valley technology companies to MuchMore and itsclients.

The vision and expertise of MuchMore’s team will be at theservice of clients with needs such as creativity, digitalinnovation and entrepreneurship, start-up programs, joint ventures,networked business models, digital interaction with clients and newbusinesses in the mobile and Internet of Things environment.

MuchMore hits the market aleady with two business partners -Renato Mendes, former NetShoes and Abril Publishing and In Hsieh,former Xiaomi, Baby.com.br and Submarino - who will lead, alongsideBob Wollheim and Teco Sodré, the digital business constructionprojects for ABC Group's clients and for the market.

The new experiences and skills acquired by ABC Group throughMuchMore will be converted into digital transformationopportunities to generate new revenues for the group's customerbase.

With MuchMore, the ABC Group comes into closer contact with thestart-up and digital entrepreneurship scenario in Brazil, which hasbeen promoted in Porto Digital for 15 years already with greatsuccess, having attracted more than 250 companies to the urbantechnology cluster in Recife’s old port, as part of therevitalization process of the central area of the city.

Guga Valente, ABC Group’s CEO, says: "The world of technologybusinesses is now completely connected to the world ofcommunication. With MuchMore, ABC flies higher and expands itsability to deliver technological solutions at various levels,including outside of advertising."

"Being close to Silvio Meira and Teco Sodré is to unite ourcreative power to the power of technology in a company that looksto the future knowing that the future is here!" Said Nizan Guanaes,ABC partner and founder.

According to Silvio Meira, "The platforms upon which allbusinesses sustain themselves will change radically in the next twodecades... just as much or more than they changed in the last two.Almost certainly faster. MuchMore will create sustainable ways tosupport such digital, fast, innovative, sustainable changes."

Bob Wollheim says that "Muchmore is the evolution of ABC’sdigital project, which now covers the digital universe in amorestrategic and relevant way for its clients" and Teco notes that"The opportunity to have Sodet in the ABC group is a chance toenhance digital business for some of the most important companiesin Brazil."

Muchmore comes to life with a mission to generate new revenuesources through online strategies for its clients.

The ABC Group, Brazil's largest group of communication services,and SODET, the digital innovation company located at Port Digital,Recife, announce the creation of muchmore, the joint venturebetween the two companies.

The new JV will offer services in consulting, strategy, creationand operation of new digital businesses for brands and largecompanies. Muchmore's main service will be to create new revenuesources for companies que are already at an advanced stage ofmaturity in the digital universe.

The Joint Venture offers proprietary methodology, efficient useof network platforms and more than 20 years of experience by itsprofessionals in the creation and evolution of digitalbusiness.

With the experience and vision of creators of large medium andtechnology companies in Brazil, the new enterprise will be led byBob Wollheim, digital head of the ABC Group - who keeps hisexecutive functions in this company and passe partner of the jointventure - and Teco Sodré, Sodet's CEO. Silvio Meira, one of thefounders of C.E.S.A.R. and Porto Digital, in Recife, joins the teamalongside muchmore Ariela Primo and Bruno Incarnation.

The new initiative in the ABC Group portfolio will have teams,offices and operations in San Francisco, Recife and São Paulo. BobWollheim will divide his time between San Francisco and São Paulo,linking the Silicon Valley technology companies to muchmore and itsclients.

The vision and expertise of muchmore's team will be at theservice of clients with needs such as creativity, digitalinnovation and entrepreneurship, start-up programs, joint ventures,networked business models, digital interaction with clients and newbusinesses in the mobile and Internet of Things environment.

Muchmore hits the market aleady with two business partners -Renato Mendes, former NetShoes and April and Publishing In Hsieh,former Xiaomi, Baby.com.br and Submarine - who will lead, alongsideBob Wollheim and Teco Sodré, the digital business for constructionprojects ABC Group's clients and for the market.

The new experiences and skills acquired by ABC Group throughmuchmore will be converted into digital transformationopportunities to generate new revenues for the group's customerbase.

With muchmore, the ABC Group comes into closer contact with thestart-up and digital entrepreneurship scenario in Brazil, Which HasBeen promoted in Digital Port for 15 years already with greatsuccess, having Attracted more than 250 companies to the urbantechnology cluster in Recife's old port, the part of therevitalization process of the central area of ​​the city.

Guga Valente, ABC Group's CEO, says: ". The world of technologybusinesses is now completely connected to the world ofcommunication With muchmore, ABC flies higher and expands itsability to deliver technological solutions at various levels,including outside of advertising."

"Being close to Silvio Meira and Teco Sodré is to unite ourcreative power to the power of technology in a company that looksto the future que Knowing the future is here!" Said nizan guanaes,ABC partner and founder.

According to Silvio Meira, "The platforms upon Which allbusinesses sustain Themselves will change radically in the next twodecades ... just as much or more than They changed in the last two.Almost Certainly faster. Muchmore will create sustainable ways tosupport such digital, fast, innovative, sustainable changes. "

Bob Wollheim says that "Muchmore is the evolution of ABC'sdigital project, Which now covers digital universe in a themorestrategic and relevant way for its clients" and Teco notes that"The opportunity to have Sodet in the ABC group is a chance toEnhance digital business for some of the most important companiesin Brazil. "